LOFT Summer 2010 Press Event and Cocktail Party

Are you looking for something to wear on the weekend or while strolling down the streets of Rome, Paris or Madison Avenue? Are you looking for clothes that can be worn during the day on a tour, at brunch with the ladies then dinner at a quaint little sidewalk cafe? I attended the Loft Summer Preview as they presented "The Girls of Summer". The collection contained everything a woman would need for the weekend or a vacation.




The preview featured three segments. While May featured the various cool blues of the ocean





June was more earthy and spicy with colors such as corals, orange, yellows, browns - the colors of sunset




And July was all about solid neutrals, soft pinks, purples and coral. The hues can easily be worn well into the Fall.




My favorite piece was this dress that looked as if it could flatter any woman’s body. The dress looked extremely comfortable and had an AMAZING collar that made the dress. LOVED IT!




When paired with an array of Loft accessories (necklaces, sunglasses, brooches, purses and sandals) you can add that pop of color or statement piece to change your look from day to night.






I also found myself drawn to this shirt. It had a scarf like collar attached that seemed to add flare to what could be considered an ordinary shirt. I really loved it.



Loft has some great pieces for the woman on the go who wants to be stylish and comfortable. Even the basic tees are not basic with embellishments such as embroidery, beading and appliques




The Loft graciously provided attendees with one of the accessories and a gift card to purchase items of their choice. Thank you Loft! Stop by your local Loft anytime starting in May to see the entire collection. You won’t be disappointed.
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Saturday, January 30, 2010 at 6:38:00 AM EST

Some of this dresses are very beautiful..

Friday, February 5, 2010 at 9:28:00 AM EST

They are and the fabric was great. I've been a fan of Loft for years, I've bought quite a few pieces - very chic for the price

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