What’s New in Rimmel London Beauty

This season, it’s not just about what’s hot and new in fashion and accessories – keeping up with the latest beauty launches are a must to keep your look current. For Spring 2012, the hottest beauty look out of London is bright, beautiful emphasized eyes offset by a gorgeous natural cheek flush. With high impact shadow shades, precision liner, ultra-plumping mascara and custom cheek color, Rimmel London’s latest collection has everything you need to play up your peepers, highlight your cheeks and get noticed.

Volume Flash ScandalEyes Mascara

Get scandalously sexy lashes with the flexible new MaxDensity brush that’s longer, wider, denser and 50% bigger than Rimmel’s biggest brush. This amazing mascara also features triple the collagen and keratin of other mascaras on the market for super high volume and captivating eyes.

Glam’Eyes HD Eyeshadow

The boldest eyeshadow pigments you’ve ever seen, packed with multi-reflective pigments, each intense, vibrant eyeshadow shade coats lids in dazzling color in any light. The dual-use shadows work wet or dry, allowing you to customize your color – make your eyes more beguiling with these intensely hued shades.

Match Perfection 3 Tone Blush

Vitalize your face with the glow of a customized natural cheek color. Featuring Smart-Tone technology that adapts to your unique skin tone and blue sapphire pigments for radiant true-to-you color, this triple tone blush gives you flawless rosy cheeks.

Exaggerate Eye Liner

This breakthrough liquid liner features an ultra-fine felt tip designed to absorb maximum liquid liner and deposit intense pigment for bold, precise application and majorly amplified eyes.

You won’t have to wait to long to get your hands on these beauty must-haves. All will be available in stores soon.