During the craziness of fashion week, I actually got a chance to stop by and take in an interesting experience thanks to Woolite. Woolite presented a new consumer experience which opened in SoHo during Fashion Week with various events which included a Fashion Night Out Event with Cat Deeley, a very informative Laundry 101 press event and more.
The Woolite pop-up boutique features T-shirts, scarves and bags from five designers – Dannijo, Timo Weiland, Laundry, LNA, & Felix Rey – is open the public from September 7th – 16th and is located at 372 West Broadway.
Designed by up-and-coming interior designer, Kyle Schuneman, who also had an event at the pop-up store celebrating his book, The First Apartment: Cool Design for Small Spaces, the brand is combining the store concept with a focus on new Woolite machine wash detergent.
Within the store, consumers will be able to purchase limited-edition garments and accessories, previously washed in Woolite, from the five designers.
100% of the proceeds will be donated to Save the Children.
